Improvement of work quality and produce quality is achieved by linking workers to the containers they fill or the tree/row/plot in which they work. Once there is an “address” for every action that takes place on the farm, it is possible to check the quality of the work and provide feedback to the worker.
Farms which employ quality controllers use the PickApp application in order to generate quality reports for each container into which harvested produce is placed. The information is calculated by the system in real time and enables the identification of quality problems and underperforming workers – constructive feedback allows mistakes to be corrected while still in the field, in a quick and efficient manner.
One of the goals of the PickApp system is to increase labor productivity. This is done simply by continuously and reliably measuring the work rate for each and every worker.
It is no secret that when a person knows that his performance is being measured he changes his behavior.
The PickApp system enables the measurement and monitoring of work output (whether it be container based or row/tree or plot based). Intelligent management of the data brings about an increase in harvest output of tens of percentage points.
Moreover, the system allows the grower to measure and examine different work methods (Performance research), and thereby make the farm more efficient.
It does not take too much time to manage the system. The system is installed by PickApp staff, who also quickly train workers how to use it at the beginning of the work. During the work process, it is the workers themselves who scan the barcodes independently.
No technological knowledge is required- The grower can view data stored on the system in real time from anywhere, and generate daily or periodic reports at the click of a button. The incoming information allows the farmer to come to the field with reliable data, ask questions and take decisions.
It is also important to provide workers with feedback about their work – to recognize outstanding workers, and to understand why the less productive workers have difficulty doing the work. In addition, it is important to check the quality of the work and the produce through use of the application, which is installed on the grower’s device(s) – in this way the balance between increased productivity and quality of work is maintained.
It is natural to be concerned that workers will reject the system, but there are ways of preventing that from happening.
First, it must be explained to workers that the primary goal of the system is to improve farm management at the crop level, and not necessarily the monitoring of the output of the workers themselves. The grower wants to know how much crop has been harvested from each plot/row, and how long each activity takes.
Second, the system empowers the individual workers – it lets them stand out among the others and show the grower how good they are and how fast they work. Workers can see that the grower cares about their work, and will therefore respond positively. Intelligent use of the data generated by the system lets the grower properly compensate his best workers, and creates a win-win situation for both sides.
In addition, the system provides workers with a sense of interest in the work – the introduction of technology and innovation to the farm leads to positive competitiveness among workers.
The system knows how to measure and monitor farms that have few workers, and also those that have many workers as well as subcontractors divided into groups. The collected information allows for a focus on and comparisons at either the group and/or the individual level.
The system has been adapted to work with foreign workers, and supports a wide range of languages.
Today, the PickApp system monitors over 20 different types of crops, ranging from vegetables (cucumbers, tomatoes, peppers, eggplant, zucchini, herbs, and others), deciduous and citrus fruits (apples, pears, cherries, tangerines and others), plantations – (dates, pomegranates) and even flowers.
The system is based on the PickApp application, which can be installed on any Android smartphone. The information is sent in real time from the device to the cloud, and is displayed for system users. In cases where there is no cellular communication, the information is stored on the device and is automatically uploaded to the cloud once communication is renewed.
You can define plots and sub-plots in the system, and mark them in the field using “location barcodes”.
Scanning a location barcode links a container to the location scanned into the system.
The accumulation of the collected data at the plot/row/tree level makes it possible to calculate the amount of crop harvested per defined unit of land.
In addition, the system receives location data using the smartphone’s GPS system, and displays the location of the containers as an overlay on satellite images of the area.
The PickApp system has been developed by farmers for farmers. It knows how to measure and monitor agrotechnical activities in the field, in outdoor conditions, and in real time without the need for expensive, dedicated hardware. The versatility of the system enables its use with a wide range of crops, without requiring a lengthy training period, and using only existing manpower. The system creates traceability from the field to the packing house, and when combined with other ERP systems, this traceability can be maintained all the way to the end customer.
The information in the system is personal and private for each grower, and is protected by a unique username and password. You cannot see another grower’s information, nor can you scan another grower’s barcode without permission.
The system was developed by a skilled and reliable software house which has worked with the defense industry using the highest standard of security and privacy systems available today.