PickApp gave me the ability to get to know each worker on an individual level – to know each worker’s abilities for each activity on the farm. This allows me to work more efficiently with my work team on the farm. Thanks to the real-time information, I can identify problems and solve them as they occur in the field. For me, the streamlining of labor costs is worth thousands of shekels per dunam per season.
Ilan Guy, Pepper and Chili Grower
When a worker knows his work is being measured, it increases his productivity and makes him responsible for his actions. Today, I know what’s really happening on my farm, without excuses.
Use of the system brings about a significant increase in efficiency in all aspects of managing labor, which is the most significant component in harvesting costs.
Nati Cohen, Pepper Grower
With apples, the differences in quality between top quality and second-rate quality can reach up to 25% in the value of the fruit. That’s why proper harvesting and quality control lets us achieve excellent results. When a farm with 200 workers is at the height of the harvest, the ability to identify problems in real-time and get to a specific worker to prevent harvesting mistakes directly influences the quality of the product and the grower’s profitability.
Eyal Yonai, Agricultural Department Manager, Beresheet (www.pri-beresheet.co.il)
I estimate that I save about 20% on my annual labor expenses thanks to PickApp.
Dori Marks, Pepper Grower