ABOUT
We Are PickApp
PickApp is a data-driven management and decision support solution that revolutionizes labor-intensive farming. PickApp measures farmwork activity throughout the entire growth cycle and leverages data to reach peak performance.
With PickApp, farm managers gain real-time data on a wide range of parameters, including picking volumes, specific worker output, workforce attendance, labor costs, picking rate, product quality, picking start times, picking durations, and more. All data is automatically analyzed and presented to farm managers on their devices, so that they can monitor labor progress in real-time, control their operations and make smarter decisions regarding workforce and activity deployment. In addition, PickApp’s data enables farmers to conduct research analysis, such as comparisons between different strains.
PickApp is easy-to-use, offers end-to-end support and is fully customized to specific farming needs. Our clients report that thanks to PickApp, their workforce optimization and product quality have all improved significantly. With PickApp, farmers are finally free to focus on growth – with minimal distractions.
Mission & Vision
We are dedicated to providing farmers all over the world with lean and robust products that help them digitize and control their farming operations. By using novel data collection and utilization tools, we thrive to empower our clients with real-time management and decision support capabilities for business property and the facilitation of growth.
Our Story
PickApp was founded in 2014 by four farmers and engineers who managed medium-sized labor-intensive farms, and who were constantly looking for ways to enhance their productivity. Aside from their farming background, PickApp’s founders had another thing in common: they were all experienced engineers who were accustomed to thinking in terms of peak performance.
Viewing their operations from a data-driven standpoint, PickApp’s founders eventually realized the need to leverage their hands-on expertise with labor data-activity. So, they partnered up to design and develop an end-to-end tool that can measure farming activity and worker outputs. The result was PickApp.
The Team
Yoram Gomershtadt
Co-Founder & CEO
Ori Ganot
Co-Founder & VP Sales
Yuval Reich
Co-Founder
Ilan Aisic
Co- Founder
Ilan Chanochi
Business Development Manager
Shlomi Muzafi
CTO
Ilan Reich
Business Development Specialist
Natali Sason
QA Manager
Monika
Frontend Developer
Nati Mizrahi
Backend Developer
Eden Lara
Head of Technical Operations
