Success Stories
Boosting Blueberry Productivity in Morocco
PickApp partnered with SOEMA to streamline harvest workflows, monitor live picking-rates per worker and guarantee end-to-end traceability from greenhouse to market.
From High Turnover to High Efficiency
Project Goals
- Implement new & efficient workflows
- Track picking-rates on a worker level
- Enable traceability from greenhouse to market
Key Challenges
- Rapid worker turnover
- Strict EU export-quality standards
PickApp Solution
- Simplified, easy-to-learn harvest workflows
- Live worker-level productivity analytics
- Full supply-chain traceability
Business Results
- Picking costs ↓ 20 %
- Export-grade quality ↑ 7.5 %
“PickApp revolutionized the way we monitor and manage our farm… We’ve significantly reduced labor costs and upgraded product quality.” — Selwa Yacoubi, Owner @ SOEMA
Scaling Berry Production in Mexico
AO Berries teamed up with PickApp to digitalise harvest processes, monitor picker performance in real-time and guarantee full traceability from field to packing house.
From Paper Sheets to Real-Time Insights
Project Goals
- Replace manual harvest logs with a digital workflow
- Track picker productivity at individual level
- Provide export-grade traceability for every pallet
Key Challenges
- Labour efficiency fluctuated day-to-day
- Maintaining consistent quality for US & EU buyers
PickApp Solution
- User-friendly mobile app for fast crate labelling
- Live dashboards showing picker-rate KPIs
- End-to-end traceability from row to container
Business Results
- Picking costs ↓ 18 %
- Grade-A export quality ↑ 9 %
“With PickApp we finally see, in real-time, who’s picking what and where quality dips. It’s a game-changer for our margins.” — Ana Orozco, Operations Manager @ AO Berries
