Farm Data Management Software Built by Farmers, for Farmers

Good farm data starts in the field, not in a spreadsheet. PickApp captures every activity at the source, ties it to a worker, a location and a time, and turns it into dashboards and reports you can trust

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PickApp captures farm data at the source. Workers scan a QR code as they work, each record carries its location, time and worker, and the data becomes dashboards, customized reports and row-to-container traceability

  • Data is captured at the moment of work, with no re-typing
  • Live dashboards on mobile and desktop, sliced by block, shift or worker
  • Quality results are stored with the same record as the picking data
  • Reports can be customized and compared across blocks and seasons

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In this article
  1. What Is PickApp's Farm Data Management Software
  2. From Raw Scans to Decisions
  3. What Farms Achieve with PickApp
  4. Real Farms, Real Results
  5. How PickApp Handles Your Farm Data
  6. Which Farm Types Use PickApp
  7. Frequently Asked Questions
Trusted by farms across 4 continents
🌾 Mexico 🍎 Spain 🥬 Morocco 🍓 North America 🫐 Israel

What Is PickApp's Farm Data Management Software

Farm data management software collects the numbers a farm produces every day, keeps them organized and makes them useful. PickApp does this for labor-intensive crops, where picking volumes, worker output, attendance, quality and cost all change by the hour

The weak point of most farm data is how it is collected: handwritten sheets, typed in later, with gaps. PickApp removes that step. Workers scan a QR code as they work, each record carries its location, time and worker ID, and the data is analyzed the moment it arrives

✓Data captured at the source
✓Location, time and worker on every record
✓Live dashboards and charts
✓Customized reports and comparisons
✓Quality data by worker
✓Traceability from row to container
Farm data management software built by people who needed the data
PickApp was founded in 2014 by four farmers and engineers who looked at their own operations from a data-driven standpoint and found that nobody was collecting the right data in the field. So they built the way to collect it

Want the full platform around the data? See our farm management software, the farm management system and the management tools

From Raw Scans to Decisions

Six ways PickApp makes farm data usable

📱

Capture at the source

A QR scan reports each activity at the moment of work. There is no re-typing and no end-of-day reconstruction, so the data is complete and arrives on time

📋

Structured by default

Every record is linked to a specific location, time and worker. That structure is what lets you filter, compare and trace later without cleaning anything up

📊

Dashboards that update themselves

Customized PC and mobile dashboards show graphs and pie charts for attendance, picking rates, total daily activity and performance, all analyzed automatically

✅

Quality data you can act on

Quality checks are recorded against workers and rows, so a drop in quality points to a place and a person and not to a vague average

👥

Attendance and cost in one record

Weekly, monthly and annual attendance and cost reports are generated from the same data, so labor cost and output are always measured together

🔔

Alerts on data abnormalities

PickApp notifies managers when the data looks unusual, so a problem is traced and fixed while it is small

What Farms Achieve with PickApp

Real results from farms across 4 continents using PickApp's farm data management software

18-20%
Reduction in picking costs
7.5-9%
Increase in export-grade quality
2-3 Days
Implementation time

Real Farms, Real Results

How leading farms use PickApp's farm data management software to transform their operations

SOEMA, Morocco

From High Turnover to High Efficiency

Challenge: Rapid worker turnover and strict EU export-quality standards made consistent performance difficult to maintain.

Solution: PickApp's farm data management software introduced simplified, easy-to-learn harvest workflows combined with live worker-level productivity analytics and full supply-chain traceability from greenhouse to market.

20%
Picking cost reduction
7.5%
Export quality increase
"PickApp revolutionized the way we monitor and manage our farm. We've significantly reduced labor costs and upgraded product quality."
Selwa Yacoubi, Owner @ SOEMA

AO Berries, Mexico

From Paper Sheets to Real-Time Insights

Challenge: Labour efficiency fluctuated day-to-day, and maintaining consistent quality for US and EU buyers was difficult with manual systems.

Solution: PickApp replaced paper logs with a user-friendly mobile interface for fast crate labelling, live dashboards showing picker-rate KPIs, and end-to-end traceability from row to container.

18%
Picking cost reduction
9%
Grade-A quality increase
"With PickApp we finally see, in real-time, who's picking what and where quality dips. It's a game-changer for our margins."
Ana Orozco, Operations Manager @ AO Berries

How PickApp Handles Your Farm Data

Four steps from the row to the report

1

Collect: clean data, first time

Workers use the PickApp mobile software to scan and report every activity. The scan links the action to a location, a time and a worker ID automatically

Data entered at the moment of work is more accurate than data entered at the end of the day, and it needs no cleanup before it can be used

  • QR code scanning for instant reporting
  • Zero-error data collection
  • Location, time and worker on every record
  • Replaces manual paper reporting
  • Automatic upload in real time
  • Works on standard Android and iOS devices
Farm data management software: data captured by QR scan
Farm data management software: live analytics dashboard
2

Analyze: live, by block, shift and worker

The data is analyzed as it arrives and shown on customized dashboards, on mobile and on desktop. Graphs and pie charts show attendance, picking rates and daily activity

Because every record has the same structure, you can slice the numbers by block, shift or worker and compare them in seconds

  • Visual graphs and pie charts
  • Worker-level productivity tracking
  • Picking rates by block and worker
  • Live attendance monitoring
  • Total daily activity overview
  • Mobile and desktop access
3

Verify: quality linked to the record

Quality results are stored with the same worker, row and time information as the picking data, so you can see how output and quality move together

That link is what allowed blueberry growers to improve export-grade quality by 7.5-9% while keeping productivity up

  • Quality linked to specific workers
  • Real-time quality monitoring
  • Immediate alerts on quality dips
  • Configurable quality checks
  • Supports EU and US export standards
  • Traceability from row to container
Farm data management software: quality data linked to workers
Farm data management software: customized attendance and cost reports
4

Report: customized and automatic

Reports are produced automatically and can be customized by data segment, with comparisons and seasonal analysis. Different farms need different views, and the view can change through the season

Combined with our management tools, this is how farms get 18-20% lower picking costs

  • Weekly, monthly and annual reports
  • Specific data segmentation
  • Comparisons between blocks and seasons
  • Seasonal analysis
  • Key farming cost visibility
  • Full labor cost control

Which Farm Types Use PickApp

PickApp adapts to your specific crop type and operation size

🫐 Berry Farms

PickApp is a trusted choice in the berry industry, actively used across four continents and trusted by some of the world's largest berry growers.

  • Increased labor productivity at individual and team levels
  • Enhanced labor and product quality standards
  • Improved labor cost-efficiency and ROI
  • Better end-to-end process and product traceability
  • Monitor all season and off-season agrotechnical activities

🥬 Vegetable Farms and Protected Horticulture

Perfect for farms that engage in protected horticulture and year-round operations. PickApp helps farms manage their workforce in a truly data-driven way.

  • Increased labor productivity on individual and team levels
  • Enhanced labor and product quality
  • Improved labor cost-efficiency
  • Bird's eye view of all farming segmentations
  • Remote HQ control regardless of location

🍊 Open Field Farms

PickApp responds to the needs of open field farms including deciduous, citrus, and dates, and helps farmers live up to their desired standards.

  • Increased labor productivity on individual and team levels
  • Enhanced labor and product quality
  • Improved labor cost-efficiency and reduced waste
  • Storage operations and digital shipping invoice support
  • GPS tracking for precise location of picked fruit baskets

🏢 Large Farms and Cooperatives

PickApp helps enterprise farms and farming cooperatives regain control of their diverse operations across multiple locations and hundreds of workers.

  • Increased labor productivity across all operations
  • Enhanced labor and product quality at scale
  • Improved cost-efficiency enterprise-wide
  • Bird's eye view of all farming segmentations
  • Remote HQ control of all locations

Frequently Asked Questions

What is farm data management software? +
It is software that collects, organizes and analyzes the data a farm produces. PickApp focuses on the data of labor-intensive crops: picking volumes, worker output, attendance, quality and cost, captured in the field by QR scan
What data does PickApp collect? +
Picking volumes, specific worker output, workforce attendance, labor costs, picking rate, product quality, picking start times and durations, and the location and time of each activity
How does the data get from the field into the software? +
Workers scan a QR code with a standard Android or iOS phone. The scan is uploaded automatically and analyzed in real time, so managers see it on the dashboard without any manual entry
Can I customize the reports and the dashboards? +
Yes. Reports and dashboards can be customized by segment, compared across blocks or seasons and changed whenever your needs change, on mobile or desktop
Can I trace a product back to where it was picked? +
Yes. PickApp supports end-to-end traceability from row to container, since each record is tied to a location, a time and a worker. Open field farms can also use GPS tracking for the location of picked fruit baskets
How long does it take to start with PickApp's farm data management software? +
Implementation takes 2-3 days, with training and support included. PickApp is configured to your farm's blocks, crews and crops, and it is designed to be easy for both the people in the field and the people in the office from the first day
Can my crew use PickApp in their own language? +
Yes. PickApp supports English, Spanish, Hebrew, Italian, Dutch, French, Korean, Polish and more, so crews with mixed native languages can all report and read their results without a translator
What results do farms see with PickApp? +
Farms using PickApp report an 18-20% reduction in picking costs and a 7.5-9% increase in export-grade quality. You can read the details in the SOEMA (Morocco) and AO Berries (Mexico) case studies on this page

Ready to Collect Data That You Can Trust

Join farms across 4 continents using PickApp to capture the right data in the field and turn it into lower costs and better quality

Schedule an Intro Meeting

See how PickApp can run on your farm in just 2-3 days

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Anywhere

Access your customized PickApp portal from your office PC or mobile device. Evaluate every farmworker and all farming activities, no matter where you are.
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Real-Time Management

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Solutions

Yearly Crops (Vegetables)

Structural investments and year-round work must produce high yields. Use PickApp to optimize your growth.

READ MORE

Seasonal Crops

Picking season is here and time is of the essence. PickApp helps you make the most out of both land and labor.

READ MORE

Open Fields

High-quality produce and efficient harvest define your profits. Use PickApp to live up to your standards.

READ MORE

Large Farms

Whether you are an enterprise farm, a cooperative, a packing house or a brand, PickApp helps you regain control.

READ MORE
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Management
Tools

PickApp uses advanced
analytics, automation and Big
Data to help farmers increase
labor productivity and enhance produce quality.

Frequently Asked Questions

What is farm management software?

Farm management software lets you plan, monitor and analyse field activities from a single dashboard, boosting efficiency and control.

What benefits does PickApp offer as farm software?

Our farm software streamlines operations, reduces errors and centralises real-time data so you can make better decisions.

Is PickApp suitable for any crop type?

Yes—PickApp adapts to orchards, vegetables, broad-acre crops and more.

How does PickApp help with farm decision-making?

It centralises information, generates reports and reveals trends that improve profitability.

Can I access PickApp from mobile devices?

Absolutely—you can use PickApp on any smartphone or tablet with an internet connection, wherever you are.

What kind of support does PickApp offer?

We provide technical support and personalised training to help you get the most out of our farm software.

All-in-One Farm Management Software

Labour Tracking App

  • Scan-&-go piece-rate logs
  • H-2A & overtime compliance
  • Exports to payroll & QuickBooks

Harvest Traceability App

  • QR / RFID bin tags
  • GLOBAL G.A.P. IDA ready
  • 99 % scan accuracy

Quality Control App

  • Real-time defect grades
  • Pack-out analytics by picker & block
  • Pallet release reports

Built for Compliance

PickApp aligns with the standards that matter most to growers, packers and buyers worldwide.

GDPR Data-privacy compliant
ISO 27001 Secure data hosting
GLOBAL G.A.P. IDA data-sharing ready