Farm App | PickApp: Real-Time Data for Labor-Intensive Farms

The Farm App Built by Farmers, for Farmers

PickApp measures every picking activity, tracks every worker, and puts real-time data in your hands so you can cut costs and make smarter decisions across your entire operation.

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Trusted by farms across 4 continents
🌾 Mexico 🍎 Spain πŸ₯¬ Morocco πŸ“ North America 🫐 Israel

What is the PickApp Farm App?

PickApp is a data-driven farm app and decision support solution that revolutionizes labor-intensive farming. The app measures farmwork activity throughout the entire growth cycle and leverages data to reach peak performance, available on mobile and desktop for farm managers worldwide.

With PickApp, farm managers gain real-time data on picking volumes, specific worker output, workforce attendance, labor costs, picking rate, product quality, picking start times, picking durations, and more. All data is automatically analyzed and presented directly in the app so you can monitor labor progress in real-time, control operations, and make smarter decisions.

βœ“Real-time picking volumes
βœ“Worker output tracking
βœ“Workforce attendance
βœ“Labor cost analysis
βœ“Product quality control
βœ“Performance analytics
A farm app founded by farmers. PickApp was founded in 2014 by four farmers and engineers who managed medium-sized labor-intensive farms and were constantly looking for ways to enhance their productivity. Viewing their operations from a data-driven standpoint, they partnered up to design and develop an end-to-end farm app that any manager could actually use in the field.

PickApp is easy-to-use, offers end-to-end support, and is fully customized to specific farming needs. Learn more about our farm management software and farming app capabilities.

6 Core Farm App Features

Everything a labor-intensive farm needs in one mobile and desktop app

πŸ“±

Scan-To-Report

Farm workers use the app to report all farm activities and link each action to a specific location, time, and worker via QR scan. Data is automatically uploaded and analyzed in real-time. This zero-error process replaces inaccurate manual reporting entirely.

πŸ“Š

Dashboard Analytics

Farmers use customized PC and mobile dashboards to filter, analyze, and access insights via visualized graphs and pie charts. Includes worker attendance, picking rates, total daily activity, performance rates, and more, all automatically analyzed.

βœ…

Quality Control

Smart configuration, advanced digital deployment, and comprehensive scanning options help optimize produce quality checks directly from the app. Farmers can increase labor productivity without compromising quality standards.

πŸ‘₯

Attendance and Cost

Track worker attendance in real-time and generate weekly, monthly, and annual attendance and cost reports automatically. Measure employees accurately, compensate and incentivize them accordingly, and track key farming costs with full visibility.

πŸ””

Real-Time Notifications

The farm app notifies managers on data abnormalities immediately so that problems can be traced and fixed instantly before they become costly. Customize your preferred alerts to suit your specific farming needs.

πŸ“‹

Customized Reports

Different farms have different needs that change throughout the season. Customize the app reports whenever you need, however you want. Reports can include specific data segmentation, insightful comparisons, and seasonal analysis.

What Farms Achieve with PickApp

Real results from farms across 4 continents using the PickApp farm app

18-20%
Reduction in picking costs
7.5-9%
Increase in export-grade quality
2-3 Days
Implementation time

Real Farms, Real Results

How leading farms use the PickApp farm app to transform their operations

SOEMA, Morocco

From High Turnover to High Efficiency

Challenge: Rapid worker turnover and strict EU export-quality standards made consistent performance difficult to maintain.

Solution: The PickApp farm app introduced simplified, easy-to-learn harvest workflows combined with live worker-level productivity analytics and full supply-chain traceability from greenhouse to market.

20%
Picking cost reduction
7.5%
Export quality increase
"PickApp revolutionized the way we monitor and manage our farm. We've significantly reduced labor costs and upgraded product quality."
Selwa Yacoubi, Owner @ SOEMA

AO Berries, Mexico

From Paper Sheets to Real-Time Insights

Challenge: Labour efficiency fluctuated day-to-day, and maintaining consistent quality for US and EU buyers was difficult with manual systems.

Solution: PickApp replaced paper logs with a user-friendly mobile interface for fast crate labelling, live dashboards showing picker-rate KPIs, and end-to-end traceability from row to container.

18%
Picking cost reduction
9%
Grade-A quality increase
"With PickApp we finally see, in real-time, who's picking what and where quality dips. It's a game-changer for our margins."
Ana Orozco, Operations Manager @ AO Berries

How the PickApp Farm App Works

4 integrated components working together in real-time

1

Workers Scan in the Field

Farm workers use the PickApp mobile farm app to scan and report every activity, linking each action to a specific location, time, and worker ID via QR code. No paperwork, no delays, no errors.

The scanned data is automatically uploaded and analyzed in real-time, giving managers a live view of everything happening across the farm from their desktop or mobile device.

  • QR code scanning for instant reporting
  • Zero-error data collection
  • Links every action to location, time and worker
  • Replaces all manual paper reporting
  • Automatic upload to dashboard in real-time
  • Works on standard Android and iOS devices
Farm app scan to report in field
Farm app dashboard analytics
2

Managers See Everything in Real-Time

Farm managers access their customized dashboard on desktop or mobile to view graphs, pie charts, and performance metrics as they happen. No waiting for end-of-day reports.

Track worker attendance, picking rates, labor costs, and daily totals across every block, shift, and worker in real-time.

  • Visualized graphs and pie charts
  • Worker-level productivity tracking
  • Picking rates by block and worker
  • Live attendance monitoring
  • Total daily activity overview
  • Available on mobile and desktop
3

Quality Is Tracked at Worker Level

PickApp's farm app links quality metrics directly to individual workers. If quality drops in a specific row or shift, the manager is alerted immediately and can take corrective action before the problem escalates.

This allows farms to increase labor productivity without compromising quality standards. See how this helped blueberry farming operations achieve 7.5-9% quality improvements.

  • Quality linked to specific workers
  • Real-time quality monitoring
  • Immediate alerts on quality dips
  • Smart configuration for quality checks
  • Supports EU and US export standards
  • Productivity gains without quality loss
Farm app quality control tracking
Farm app attendance and cost management
4

Costs Are Controlled Automatically

The farm app tracks worker attendance in real-time and generates weekly, monthly, and annual attendance and cost reports automatically. No manual spreadsheets, no end-of-season surprises.

This is how our management tools help farms achieve 18-20% cost reductions consistently.

  • Real-time attendance tracking
  • Automatic weekly, monthly, annual reports
  • Accurate compensation tracking
  • Key farming cost visibility
  • Incentive program support
  • Full labor cost control

Which Farm Types Use PickApp?

The farm app adapts to your specific crop type and operation size

🫐 Berry Farms

PickApp is the leading farm app in the berry industry, actively used across four continents and trusted by some of the world's largest berry growers.

  • Increased labor productivity at individual and team levels
  • Enhanced labor and product quality standards
  • Improved labor cost-efficiency and ROI
  • Better end-to-end process and product traceability
  • Monitor all season and off-season agrotechnical activities

πŸ₯¬ Vegetable Farms and Protected Horticulture

Perfect for farms that engage in protected horticulture and year-round operations. PickApp helps farms manage their workforce in a truly data-driven way.

  • Increased labor productivity on individual and team levels
  • Enhanced labor and product quality
  • Improved labor cost-efficiency
  • Bird's eye view of all farming segmentations
  • Remote HQ control regardless of location

🍊 Open Field Farms

PickApp responds to the needs of open field farms including deciduous, citrus, and dates, and helps farmers live up to their desired standards.

  • Increased labor productivity on individual and team levels
  • Enhanced labor and product quality
  • Improved labor cost-efficiency and reduced waste
  • Storage operations and digital shipping invoice support
  • GPS tracking for precise location of picked fruit baskets

🏒 Large Farms and Cooperatives

PickApp helps enterprise farms and farming cooperatives regain control of their diverse operations across multiple locations and hundreds of workers.

  • Increased labor productivity across all operations
  • Enhanced labor and product quality at scale
  • Improved cost-efficiency enterprise-wide
  • Bird's eye view of all farming segmentations
  • Remote HQ control of all locations

Frequently Asked Questions

What is the PickApp farm app? +
PickApp is a data-driven farm app and decision support solution that measures farmwork activity throughout the entire growth cycle. Farm managers get real-time data on picking volumes, worker output, workforce attendance, labor costs, product quality, and more, all automatically analyzed and displayed on their mobile or desktop device.
Is PickApp available on mobile? +
Yes. PickApp is available as a mobile app on both iOS and Android, as well as a desktop web dashboard. Farm workers use the mobile app in the field to scan and report activities, while farm managers can monitor everything from any device in real-time.
Which crops does this farm app support? +
PickApp supports labor-intensive crops including berries (blueberries, strawberries, raspberries, blackberries), vegetables and protected horticulture, open field crops (deciduous, citrus, dates), and year-round operations. It is actively used across four continents by some of the world's largest growers.
What results can I expect from this farm app? +
Farms using PickApp report 18-20% reduction in picking costs, 7.5-9% increase in export-grade quality, and significant gains in picker productivity. Results are typically visible immediately, with full implementation taking just 2-3 days.
How long does it take to set up the farm app? +
Implementation takes 2-3 days with comprehensive training and support included. PickApp is easy-to-use and fully customized to your specific farming needs. The system is designed to be intuitive for both farm managers and field workers from day one.
Does the farm app support multiple languages? +
Yes. In accordance with PickApp's significant international presence, farms worldwide enjoy multilingual support in English, Spanish, Hebrew, Italian, Dutch, French, Korean, Polish, and more. This ensures that diverse workforces can use the app effectively regardless of their native language.
How does PickApp compare to other farm apps? +
Unlike general agriculture apps, PickApp is specifically designed for labor-intensive farming. It focuses on worker-level tracking, real-time quality control, and cost reduction. See how PickApp compares to Croptracker and Farmbrite in our alternatives pages.
Who founded PickApp? +
PickApp was founded in 2014 by four farmers and engineers who managed medium-sized labor-intensive farms and were constantly looking for ways to enhance their productivity. Viewing their operations from a data-driven standpoint, they partnered up to design and develop an end-to-end farm app that measures farming activity and worker outputs.

Ready to See the Farm App in Action?

Join farms across 4 continents using PickApp to cut picking costs, improve quality, and gain complete operational control.

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Implementation takes 2-3 days. Results from day one.

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PickApp from
Anywhere

Access your customized PickApp portal from your office PC or mobile device. Evaluate every farmworker and all farming activities, no matter where you are.
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Real-Time Management

Any Mobile Device

Solutions

Yearly Crops (Vegetables)

Structural investments and year-round work must produce high yields. Use PickApp to optimize your growth.

READ MORE

Seasonal Crops

Picking season is here and time is of the essence. PickApp helps you make the most out of both land and labor.

READ MORE

Open Fields

High-quality produce and efficient harvest define your profits. Use PickApp to live up to your standards.

READ MORE

Large Farms

Whether you are an enterprise farm, a cooperative, a packing house or a brand, PickApp helps you regain control.

READ MORE
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Management
Tools

PickApp uses advanced
analytics, automation and Big
Data to help farmers increase
labor productivity and enhance produce quality.

Frequently Asked Questions

What is farm management software?

Farm management software lets you plan, monitor and analyse field activities from a single dashboard, boosting efficiency and control.

What benefits does PickApp offer as farm software?

Our farm software streamlines operations, reduces errors and centralises real-time data so you can make better decisions.

Is PickApp suitable for any crop type?

Yesβ€”PickApp adapts to orchards, vegetables, broad-acre crops and more.

How does PickApp help with farm decision-making?

It centralises information, generates reports and reveals trends that improve profitability.

Can I access PickApp from mobile devices?

Absolutelyβ€”you can use PickApp on any smartphone or tablet with an internet connection, wherever you are.

What kind of support does PickApp offer?

We provide technical support and personalised training to help you get the most out of our farm software.

All-in-One Farm Management Software

Labour Tracking App

  • Scan-&-go piece-rate logs
  • H-2A & overtime compliance
  • Exports to payroll & QuickBooks

Harvest Traceability App

  • QR / RFID bin tags
  • GLOBAL G.A.P. IDA ready
  • 99 % scan accuracy

Quality Control App

  • Real-time defect grades
  • Pack-out analytics by picker & block
  • Pallet release reports

Built for Compliance

PickApp aligns with the standards that matter most to growers, packers and buyers worldwide.

GDPR Data-privacy compliant
ISO 27001 Secure data hosting
GLOBAL G.A.P. IDA data-sharing ready