A Farmer App Built by Farmers, for Farmers

PickApp is a farmer app for the whole team: the crew in the row who scans to report the work, and the grower or manager who follows the result live on a phone. Built by four farmers who needed it themselves

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PickApp is a farmer app for labor-intensive crops. On the field side it is a quick QR scan on a standard Android or iOS phone. On the management side it is a live view of picking rates, attendance, quality and cost

  • Works on standard Android and iOS phones, with a desktop view for the office
  • Available in English, Spanish, Hebrew, Italian, Dutch, French, Korean, Polish and more
  • Focused on labor, harvest and quality in berry, vegetable and open field crops
  • Farms report 18-20% lower picking costs. Set-up takes 2-3 days

This summary was generated by AI from the content of this page

In this article
  1. What Is PickApp's Farmer App
  2. What the Farmer App Does
  3. What Farms Achieve with PickApp
  4. Real Farms, Real Results
  5. How the Farmer App Works
  6. Which Farm Types Use PickApp
  7. Frequently Asked Questions
Trusted by farms across 4 continents
🌾 Mexico 🍎 Spain 🥬 Morocco 🍓 North America 🫐 Israel

What Is PickApp's Farmer App

PickApp is a farmer app for labor-intensive crops. On the field side it is a quick QR scan on a standard Android or iOS phone. On the management side it is a live dashboard with picking rates, attendance, quality and cost, on mobile or desktop

Many farmer apps try to do everything. PickApp focuses on the part of farming that costs the most and varies the most: the people doing the harvest. It measures the work as it happens, shows it to the grower in real time and keeps the records that buyers and auditors ask for

✓Quick QR scan for the crew
✓Android and iOS phones
✓Live dashboard for the grower
✓Quality results by worker
✓Attendance and cost reports
✓Crew's own language
A farmer app founded by farmers
PickApp was founded in 2014 by four farmers and engineers who managed medium-sized labor-intensive farms and were constantly looking for ways to improve productivity. They designed an app that a real crew could use in a real field

Looking at several options? Compare our farm app, the apps for farmers guide and the best apps for farm productivity

What the Farmer App Does

Six things you and your crew get on day one

📱

Scan to report

Workers scan a QR code to report each activity. The scan records the location, time and worker, so there is no paperwork and nothing to write down

📊

Live view for the grower

Open the app on your phone to see picking rates, volumes and attendance as they happen, whether you are in the field or away from the farm

✅

Quality in the loop

Quality checks are linked to the worker, so good work is recognized and problems are fixed on the day

👥

Attendance and cost

Attendance is tracked live, and attendance and cost reports are generated weekly, monthly and annually without a spreadsheet

🔔

Alerts to your phone

The app notifies you when the data looks unusual, so you hear about a problem in the morning and not in the invoice

📋

In your crew's language

PickApp supports English, Spanish, Hebrew, Italian, Dutch, French, Korean, Polish and more, so every worker can use it

What Farms Achieve with PickApp

Real results from farms across 4 continents using PickApp's farmer app

18-20%
Reduction in picking costs
7.5-9%
Increase in export-grade quality
2-3 Days
Implementation time

Real Farms, Real Results

How leading farms use PickApp's farmer app to transform their operations

SOEMA, Morocco

From High Turnover to High Efficiency

Challenge: Rapid worker turnover and strict EU export-quality standards made consistent performance difficult to maintain.

Solution: PickApp's farmer app introduced simplified, easy-to-learn harvest workflows combined with live worker-level productivity analytics and full supply-chain traceability from greenhouse to market.

20%
Picking cost reduction
7.5%
Export quality increase
"PickApp revolutionized the way we monitor and manage our farm. We've significantly reduced labor costs and upgraded product quality."
Selwa Yacoubi, Owner @ SOEMA

AO Berries, Mexico

From Paper Sheets to Real-Time Insights

Challenge: Labour efficiency fluctuated day-to-day, and maintaining consistent quality for US and EU buyers was difficult with manual systems.

Solution: PickApp replaced paper logs with a user-friendly mobile interface for fast crate labelling, live dashboards showing picker-rate KPIs, and end-to-end traceability from row to container.

18%
Picking cost reduction
9%
Grade-A quality increase
"With PickApp we finally see, in real-time, who's picking what and where quality dips. It's a game-changer for our margins."
Ana Orozco, Operations Manager @ AO Berries

How the Farmer App Works

Simple for the crew, clear for the grower

1

The crew scans in the row

Workers use the PickApp farmer app on a standard Android or iOS phone to scan a QR code for each activity. The action is tied to the location, the time and the worker ID

It is quick enough to fit into a picking day, which is why crews keep using it

  • QR code scanning for instant reporting
  • Works on standard Android and iOS devices
  • Every action linked to location, time and worker
  • Replaces paper sheets
  • Data uploads automatically
  • Available in many languages
Farmer app: a worker scans a QR code in the field
Farmer app: grower dashboard on a phone
2

The grower sees it on a phone

The data from the crew appears on the grower's dashboard, with graphs and pie charts, on mobile or desktop. You see what is happening without being in every block

It is the same live information whether you are in the field, in the packhouse or on the road

  • Graphs and pie charts
  • Worker-level productivity
  • Picking rates by block and worker
  • Live attendance
  • Daily activity overview
  • Mobile and desktop
3

Quality is tracked per worker

Quality is linked to each worker, so the app shows who delivers consistent quality and where it dips. You can reward good work and coach where it is needed

Berry growers using this approach reached 7.5-9% higher export-grade quality. Read more about blueberry farming with PickApp

  • Quality linked to specific workers
  • Real-time quality monitoring
  • Immediate alerts on quality dips
  • Configurable quality checks
  • Supports EU and US export standards
  • Productivity gains without quality loss
Farmer app: quality results linked to workers
Farmer app: attendance and cost reports
4

Costs are clear without a spreadsheet

Attendance and cost reports are generated for you every week, month and year. You see what the harvest costs while you can still change it

Farms using PickApp together with our management tools report picking costs 18-20% lower

  • Real-time attendance tracking
  • Weekly, monthly and annual reports
  • Accurate records for fair compensation
  • Key farming cost visibility
  • Customized reports
  • Full labor cost control

Which Farm Types Use PickApp

PickApp adapts to your specific crop type and operation size

🫐 Berry Farms

PickApp is a trusted choice in the berry industry, actively used across four continents and trusted by some of the world's largest berry growers.

  • Increased labor productivity at individual and team levels
  • Enhanced labor and product quality standards
  • Improved labor cost-efficiency and ROI
  • Better end-to-end process and product traceability
  • Monitor all season and off-season agrotechnical activities

🥬 Vegetable Farms and Protected Horticulture

Perfect for farms that engage in protected horticulture and year-round operations. PickApp helps farms manage their workforce in a truly data-driven way.

  • Increased labor productivity on individual and team levels
  • Enhanced labor and product quality
  • Improved labor cost-efficiency
  • Bird's eye view of all farming segmentations
  • Remote HQ control regardless of location

🍊 Open Field Farms

PickApp responds to the needs of open field farms including deciduous, citrus, and dates, and helps farmers live up to their desired standards.

  • Increased labor productivity on individual and team levels
  • Enhanced labor and product quality
  • Improved labor cost-efficiency and reduced waste
  • Storage operations and digital shipping invoice support
  • GPS tracking for precise location of picked fruit baskets

🏢 Large Farms and Cooperatives

PickApp helps enterprise farms and farming cooperatives regain control of their diverse operations across multiple locations and hundreds of workers.

  • Increased labor productivity across all operations
  • Enhanced labor and product quality at scale
  • Improved cost-efficiency enterprise-wide
  • Bird's eye view of all farming segmentations
  • Remote HQ control of all locations

Frequently Asked Questions

What is a farmer app? +
A farmer app is a mobile tool that helps a farm record and manage its work. PickApp is a farmer app for labor-intensive crops: the crew reports by QR scan, and the grower follows the results on a live dashboard
What does the PickApp farmer app focus on? +
It focuses on labor, harvest and quality in labor-intensive crops: who worked where, how much was picked, how good it was and what it cost. Those are the numbers that decide margins on berry, vegetable and open field farms
Which phones does it work on? +
Standard Android and iOS devices, for the crew and for managers. There is also a desktop view for the office
Is the farmer app hard for workers to use? +
The field task is a QR scan, so it is quick to learn, and the interface is available in many languages. Training and support are part of the 2-3 day implementation
Can the owner follow the farm from home? +
Yes. The live dashboard and alerts work on mobile and desktop, so owners and managers can follow attendance, picking and quality from wherever they are
How long does it take to start with the farmer app? +
Implementation takes 2-3 days, with training and support included. PickApp is configured to your farm's blocks, crews and crops, and it is designed to be easy for both the people in the field and the people in the office from the first day
Which crops is the PickApp farmer app built for? +
PickApp is built for labor-intensive crops: berries such as blueberries, strawberries, raspberries and blackberries, vegetables and protected horticulture, and open field crops like deciduous fruit, citrus and dates. It is in daily use on four continents
What results do farms see with PickApp? +
Farms using PickApp report an 18-20% reduction in picking costs and a 7.5-9% increase in export-grade quality. You can read the details in the SOEMA (Morocco) and AO Berries (Mexico) case studies on this page

Ready to Put the App in Your Crew's Hands

Join farms across 4 continents using the PickApp farmer app to reduce costs, improve quality and see the harvest in real time

Schedule an Intro Meeting

See how PickApp can run on your farm in just 2-3 days

Get it on

PickApp from
Anywhere

Access your customized PickApp portal from your office PC or mobile device. Evaluate every farmworker and all farming activities, no matter where you are.
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Real-Time Management

Any Mobile Device

Solutions

Yearly Crops (Vegetables)

Structural investments and year-round work must produce high yields. Use PickApp to optimize your growth.

READ MORE

Seasonal Crops

Picking season is here and time is of the essence. PickApp helps you make the most out of both land and labor.

READ MORE

Open Fields

High-quality produce and efficient harvest define your profits. Use PickApp to live up to your standards.

READ MORE

Large Farms

Whether you are an enterprise farm, a cooperative, a packing house or a brand, PickApp helps you regain control.

READ MORE
solutions 1
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View PickApp in Action

Watch the true prowess of PickApp's farming app robust solution.

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Management
Tools

PickApp uses advanced
analytics, automation and Big
Data to help farmers increase
labor productivity and enhance produce quality.

Frequently Asked Questions

What is farm management software?

Farm management software lets you plan, monitor and analyse field activities from a single dashboard, boosting efficiency and control.

What benefits does PickApp offer as farm software?

Our farm software streamlines operations, reduces errors and centralises real-time data so you can make better decisions.

Is PickApp suitable for any crop type?

Yes—PickApp adapts to orchards, vegetables, broad-acre crops and more.

How does PickApp help with farm decision-making?

It centralises information, generates reports and reveals trends that improve profitability.

Can I access PickApp from mobile devices?

Absolutely—you can use PickApp on any smartphone or tablet with an internet connection, wherever you are.

What kind of support does PickApp offer?

We provide technical support and personalised training to help you get the most out of our farm software.

All-in-One Farm Management Software

Labour Tracking App

  • Scan-&-go piece-rate logs
  • H-2A & overtime compliance
  • Exports to payroll & QuickBooks

Harvest Traceability App

  • QR / RFID bin tags
  • GLOBAL G.A.P. IDA ready
  • 99 % scan accuracy

Quality Control App

  • Real-time defect grades
  • Pack-out analytics by picker & block
  • Pallet release reports

Built for Compliance

PickApp aligns with the standards that matter most to growers, packers and buyers worldwide.

GDPR Data-privacy compliant
ISO 27001 Secure data hosting
GLOBAL G.A.P. IDA data-sharing ready